Following an unofficial devaluation where the award prices for business class were raised 2,500 per segment and first class 5,000 per segment just last december, Lifemiles has just again “enhanced” its award chart.
The new figures are as follows:
This is actually really ridiculous, given that their original chart less than a year ago was something like this:
So a redemption like North American – South Asia has gone from 65/120/140 to 65/125/150 and now to 65/130/165 for Y/J/F. That is a pretty hefty increase. Luckily Europe and North Asia has stayed the same, but here are the increases for North America:
To Middle East:
80/125/160 to 80/130/175
To South Africa:
80/125/125 to 80/130/175
To Central Asia:
80/125/170 to 80/130/185
To South Asia:
65/125/150 to 65/130/165
To Others (Oceania):
80/135/170 to 80/135/180
Other regions remain unaffected. Almost all award from the above regions have been devalued.
However it seems like some of the devaluations haven’t been implemented yet, so book now if you need something.
Hopefully it’s like that T&C during the 2×1 buy miles promotion where even though it said miles were 3.54cents each they were still sold for 3 cpm.
In any case, the awards have gone up departing North America since when they joined star alliance by at least 25% if you average the increases for each region out. This is also why I disagree with Gary Leff in that this program is clearly not a stable backup, especially since they’ve devalued twice in the last year, each without any advance notice. What are they going to do next? Fuel surcharges? No more cash and points? (purely speculation). I just feel it’s a very slippery slope.
Here is the link to the new award chart if anyone wants to see it. Time to burn my lifemiles!
HT: Loyalty Lobby